Beyond the Metrics: Redefining Brand Experience in a Data-Centric World
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Beyond Data Lakes: How to Turn Big Data into Big Brand Value
Austin’s challenges us to rethink how we approach data, focusing less on infrastructure and more on creating meaningful customer connections.
Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution
The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
16 January: Brand Analytics Jam Session CPH
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
The Power of 1st Party Data Fueling Brand Growth
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]
How Matthew Brandt is Revolutionizing Data Analytics
Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
The eCommerce CMO of Tomorrow
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
Copenhagen Martech Meetup
MARTECH MORNING MEETUP SEPT 18, 2024 – Copenhagen Join our Martech Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together ambitious Martech […]
