Analytics Masterminds 003 20230525 AMMCPH

Analytics Masterminds Analysis to Activation / Empowering Marketing Technology with Data 25 May 2023: Our Brand Analytics Section presented this forum for professionals behind brands who work with data and the latest in marketing technology. From Customer Data Plaforms, Data Strategy and the activation of data for marketing, innovation and product development, this event brings […]

Web Analytics Wednesday Copenhagen 20230426 WAWCPH

CRO Masterclass: Improving Your Experimentation ROI

CRO Masterclass: Improving your Experimentation ROI 27 April 2023 This half-day Masterclass is for everyone who is looking for in-depth insights into the power of Experimentation and how to maximize the ROI of it within your organization:

Product Management Masterminds 001

Product Management Masterminds Data Driven Product Management This event was a forum for data-driven product management, bringing together product managers, data scientists, and industry leaders to explore the latest trends and best practices in data-driven product management and development. The event explored how companies use digital analytics to unlock deep insights into customer behavior and […]

Brand Experience Forum

Google Analytics 4 Masterclass

Google Analytics 4 Masterclass 25-26 April 2023 Universal Analytics (GA3) will stop collecting data on July 1st, 2023. This means that you have to migrate to a different analytics platform as soon as possible.

Analytics Masterminds 002

The Analytics Masterminds Session Following the success of the first Masterminds Session in November 2022, the follow up event was hosted at the SaxoBank headquarters in Copenhagen. The main keynote speaker was Frederik Werner (GER) of DHL together with featured ‘masterminds’ from iconic Nordic brands Saxo Bank, Tivoli Gardens and Danfoss.

Watch Now: Marketing Technology Stack

The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. 

Watch Now: Essentials of Inbound Marketing Webcast

‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.