The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. It’s data that customers provide willingly, such as through surveys, quizzes, and explicit feedback. However, the current landscape indicates that both marketers and analysts are […]
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of my journey. Among them is Harold Janson, a person who never fails to bring a smile to my face within the first few minutes of […]
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand success.
Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
MARTECH MORNING MEETUP SEPT 18, 2024 – Copenhagen Join our Martech Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together ambitious Martech professionals, industry leaders for a morning filled with insightful discussions, collaborative peer-to-peer sessions, and networking opportunities with focus on community-building.
As e-commerce continues its rapid expansion, the importance of strategic growth cannot be overstated. At the recent eCommerce Masterminds event, hosted by the Brand Leadership Community, industry leaders came together to discuss the challenges and opportunities in scaling e-commerce businesses globally.
At our panel at our first eCommerce Morning Meetup in Copenhagen, industry leaders gathered to share their insights on this critical topic of conversion optimisation.
