Transforming Leadership Behind the Brands

In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and thrive. Our head of our ‘Leadership of the Future’ section, Eminé (Emi) Olausson Fourounjieva, shares her expertise as a Transformational Coach and her extensive leadership […]

Brand Story Telling Talk by Sofie Hermansen

Brand Story Telling This talk explores the power of brand story telling some of the techniques that brands should engage with. Sofie is a CMO highly experienced in content marketing and building a brand’s story narrative. This is her keynote talk a the Brand Leadership Masterminds event in Copenhagen November 2023.

Building a Customer-Centric Business: A Three-Step Guide to Achieving Sustainable Success

In today’s fiercely competitive business landscape, customer-centricity is no longer an option but a necessity for sustainable success. To build a customer-centric business, you must follow a carefully crafted roadmap that spans three critical steps.

Event Review: Brand Leadership Masterminds Copenhagen – 16 Nov 2023

The first Brand Leadership Masterminds Conference in Copenhagen gathered accomplished and ambitious Directors and C-Level Executives both on the stage and in the audience.

WAW-CPH Sept 2023

About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Adobe Analytics Masterclass

Adobe Analytics Masterclass 24 – 25 September 2024 Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have […]

GA4 Campaign Tracking Masterclass – Steen Rasmussen

Overview Google Analytics 4 opens campaign tracking up to some brand new options and a new way of thinking, but it also increases the demands on the organization.

Data Storytelling Masterclass

Data Storytelling Masterclass Overview Data storytelling is the art of using data to communicate a compelling narrative. It involves transforming complex data sets into meaningful and engaging stories that resonate with and influence the audience.

Martech Jam Session Copenhagen 001

Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, agencies and technology vendors this gathering was a forum for knowledge exchange in an evening with powertalks, unconference and peer to peer knowledge sharing.

Introducing Eddie May

A Chat with Eddie May, Head of ‘Community 4 Brand’ Section The power of community is being reinvented for brands that understand the deeper value of building brand relationships with its customers and beyond. People that drive this vision within a brand are not easily found, and when I came across Eddie May as the […]