The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]
Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution
The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]
The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
Copenhagen Martech Meetup
MARTECH MORNING MEETUP SEPT 18, 2024 – Copenhagen Join our Martech Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together ambitious Martech […]
Trailer Episode: Unveiling ‘The Problem With…’ Podcast
Trailer Episode: Unveiling ‘The Problem With…’ Podcast About this Podcast Series “The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of […]
Event Report: Martech Jam Session Copenhagen 001
Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, […]
Analytics Masterminds 003 20230525 AMMCPH
Analytics Masterminds Analysis to Activation / Empowering Marketing Technology with Data 25 May 2023: Our Brand Analytics Section presented this forum for professionals behind brands who work with data and […]
