Anders Lykke

Anders is an entrepreneurially minded business leader, with experience ranging from starting a new company to portfolio management with Google servicing technology, retail and B2B clients. He is also known for his speaking at events and universities in the areas of data and technology in business.

What is Influencer Marketing? Q&A with Mikkel Malesa

Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of having expert knowledge or influence from their followers, making these members a channel for brands to influence their product or service.

Jen Brown

Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.

Eminé Olausson Fourounjieva

Emi is a Transformational Coach, helping Senior Leaders and Business Owners to activate the Winning Mindset and enable the most efficient set of skills and strategies for successful transformation on both personal and business levels.

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

Webcast: The Future of Organisational Transformation

This webcast discusses the future of organisational transformation in the ‘new normal’. It explores what will be fundamentally different in the ways that brands and organisations innovate and transform their technology, culture and strategy.

Rethinking the Brand’s Competitive Advantage in the New Normal

The COVID 19 pandemic of 2020 brought on a profound socio-economic impact to the entire world. Not only have businesses been forced to change in their approach but the term customer engagement is quickly evolving with customer expectations shifting, necessitating more intelligent customer interactions.

Webcast: Future of eCommerce – Introducing Our Advisors

In this first webcast episode of The Future of eCommerce, we introduce our resident eCommerce advisors from the Brand Leadership Community. The advisory group are thought leaders and pioneering practitioners who are leading the way. With innovation in strategy, application of technology and data they are achieving brand growth through business online.

The Evening Richard Branson Interrupted my Dinner Party

The mood was set, and the most amazing dinner for 14 people was served. The centrepiece dish being American beef ribs smoked for 8 hours on a low heat, Italian wine – Amorosa red, flanked with its daughter wine Ripasso and great company. I excused myself from the table to go and ‘powder my nose’, […]