Beyond the Metrics: Redefining Brand Experience in a Data-Centric World
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Tag Archive for: Jomar Reyes
From Concept to Global Brand: Søren H. Dinesen’s Entrepreneurial Journey with Digiseg
I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As […]
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
The Art of Conversion: Customer-Centric Strategies in the Digital Age
Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly […]
Developing Marketing technology for Brands: Insights from Industry Innovators
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products […]
Superweek 2024: Jomar’s Journal
Day -3: 26 Jan 2024 – The Road to Superweek 2024 The first real blog style post for the Brand Leadership Community is here. You are reading it. As I […]
Trailer Episode: Unveiling ‘The Problem With…’ Podcast
Trailer Episode: Unveiling ‘The Problem With…’ Podcast About this Podcast Series “The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of […]
