Welcome to “The Future of Marketing,” your definitive guide to the cutting-edge trends, technologies, and strategies shaping the marketing landscape. In this section, we delve into the innovative practices that are redefining how brands connect with audiences in a rapidly evolving digital world.

From the latest in AI-driven personalization and immersive experiences to the dynamic use of data analytics and the emerging role of sustainability in brand storytelling, we bring you expert insights and thought-provoking articles that explore what’s next in marketing.

Whether you’re a seasoned professional or an aspiring marketer, “The Future of Marketing” provides the knowledge and inspiration you need to stay ahead of the curve and drive your brand forward in the ever-changing marketplace. Join us as we navigate the future, one trend at a time.

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]

Chris Kubbernus: Brandformance Marketing Unveiled

The digital age continues to have an impact on marketing, where trends emerge, evolve, and sometimes vanish in the blink of an eye, staying ahead of the curve is not […]

TPW S01 E01 Podcast: The Problem With… Performance Marketing

About Performance Marketing For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said […]

What is Influencer Marketing? Q&A with Mikkel Malesa

Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of […]