The eCommerce CMO of Tomorrow
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
Posts
The Future of Retail: Social Commerce is Here, and Here to Stay
Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing […]
Navigating E-commerce Challenges: Insights from Christina Elmark
Christina Elmark, Head of the E-commerce section at the Brand Leadership Community, shared her thoughts on the challenges and opportunities in the current economic landscape.
Webcast: Future of eCommerce – Amazon Essentials
Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages […]
Heidi Ahlefeld-Laurvig
Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to […]
