The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly […]
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products […]
Day -3: 26 Jan 2024 – The Road to Superweek 2024 The first real blog style post for the Brand Leadership Community is here. You are reading it. As I […]
Trailer Episode: Unveiling ‘The Problem With…’ Podcast About this Podcast Series “The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of […]
