Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing […]
At Superweek 2023, industry thought leaders discussed the unique challenges facing the data and analytics landscape in the current global scenario. The convergence of geopolitical conflicts, privacy regulations, and the […]
About Performance Marketing For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said […]
Christina Elmark, Head of the E-commerce section at the Brand Leadership Community, shared her thoughts on the challenges and opportunities in the current economic landscape.
In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and […]
Brand Story Telling This talk explores the power of brand story telling some of the techniques that brands should engage with. Sofie is a CMO highly experienced in content marketing […]
In today’s fiercely competitive business landscape, customer-centricity is no longer an option but a necessity for sustainable success. To build a customer-centric business, you must follow a carefully crafted roadmap […]
The first Brand Leadership Masterminds Conference in Copenhagen gathered accomplished and ambitious Directors and C-Level Executives both on the stage and in the audience.
About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online […]
