Webcast: The Future of Organisational Transformation

This webcast discusses the future of organisational transformation in the ‘new normal’. It explores what will be fundamentally different in the ways that brands and organisations innovate and transform their technology, culture and strategy.

Christina Elmark

Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.

Rethinking the Brand’s Competitive Advantage in the New Normal

The COVID 19 pandemic of 2020 brought on a profound socio-economic impact to the entire world. Not only have businesses been forced to change in their approach but the term customer engagement is quickly evolving with customer expectations shifting, necessitating more intelligent customer interactions.

Webcast: Future of eCommerce – Introducing Our Advisors

In this first webcast episode of The Future of eCommerce, we introduce our resident eCommerce advisors from the Brand Leadership Community. The advisory group are thought leaders and pioneering practitioners who are leading the way. With innovation in strategy, application of technology and data they are achieving brand growth through business online.

The Evening Richard Branson Interrupted my Dinner Party

The mood was set, and the most amazing dinner for 14 people was served. The centrepiece dish being American beef ribs smoked for 8 hours on a low heat, Italian wine – Amorosa red, flanked with its daughter wine Ripasso and great company. I excused myself from the table to go and ‘powder my nose’, […]

Questions Answered from Brand Leadership for the CxO Webcast – Eminé Olausson Fourounjieva

Our ‘Leadership & Digital Culture’ webcast episode opened up the discussion around the state of digital maturity of both companies and the leadership. Our Advisory Group speakers did not get a chance to answer the questions submitted by the live audience. Emine, was kind enough to answer these questions afterwards from Stockholm, Sweden.

Webcast: Leadership & Digital Culture – Brand Leadership for the CxO

Business leaders from C level to the board level, are the key drivers for the shift of a company’s culture towards true digital transformation. This webinar explores digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

The First Advisory Group Meeting

27 August 2020, Copenhagen Denmark: The Brand Leadership Community had it’s first advisory group meeting at the Accrease offices. 21 branding professional attended from Denmark, UK, Ireland, The Netherlands and Australia to discuss some founding ideas and directions. Below are key points and initiatives discussed.