The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. It’s data that customers provide willingly, such as through surveys, quizzes, and explicit feedback. However, the current landscape indicates that both marketers and analysts are […]
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand success.
Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products in the world of marketing & analytics. I spoke to Marta Saratowicz, Head of Product at IH Nordic, Dennis Golubovskyi, Founder of Stape, and Matt […]
At Superweek 2023, industry thought leaders discussed the unique challenges facing the data and analytics landscape in the current global scenario. The convergence of geopolitical conflicts, privacy regulations, and the aftermath of the pandemic has created a complex environment that demands a reevaluation of how we approach data.
About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Adobe Analytics Masterclass 30 September – 1 October 2026 Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will […]
Overview Google Analytics 4 opens campaign tracking up to some brand new options and a new way of thinking, but it also increases the demands on the organization.
Data Storytelling Masterclass Overview Data storytelling is the art of using data to communicate a compelling narrative. It involves transforming complex data sets into meaningful and engaging stories that resonate with and influence the audience.
