Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of having expert knowledge or influence from their followers, making these members a channel for brands to influence their product or service.
Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.
Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.
This webcast discusses the future of organisational transformation in the ‘new normal’. It explores what will be fundamentally different in the ways that brands and organisations innovate and transform their technology, culture and strategy.
In this first webcast episode of The Future of eCommerce, we introduce our resident eCommerce advisors from the Brand Leadership Community. The advisory group are thought leaders and pioneering practitioners who are leading the way. With innovation in strategy, application of technology and data they are achieving brand growth through business online.
The mood was set, and the most amazing dinner for 14 people was served. The centrepiece dish being American beef ribs smoked for 8 hours on a low heat, Italian wine – Amorosa red, flanked with its daughter wine Ripasso and great company. I excused myself from the table to go and ‘powder my nose’, […]
Our ‘Leadership & Digital Culture’ webcast episode opened up the discussion around the state of digital maturity of both companies and the leadership. Our Advisory Group speakers did not get a chance to answer the questions submitted by the live audience. Emine, was kind enough to answer these questions afterwards from Stockholm, Sweden.
Our ‘Leadership & Digital Culture’ webcast episode opened up the discussion around the state of digital maturity of both companies and the leadership. This topic could fill multiple episodes, and we didn’t get a chance to address questions from our live viewers. Anders Lykke, one of the featured speakers from the webcast was kind enough […]
Business leaders from C level to the board level, are the key drivers for the shift of a company’s culture towards true digital transformation. This webinar explores digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.
