Agency Leadership Forum Copenhagen 2025
The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.
Martech Jam Session Copenhagen – 13 March 2025
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology and business, equipping marketing and technology leaders with the insights they need to transform customer data into business value.
Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly
When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey with the Brand Leadership Community (BLC).
Unlocking the Magic of PR, Communications, and Brand Building: An Interview with Yvette Lim
With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her career. Recently, I had the pleasure of sitting down with Yvette to delve into the intricate relationship between PR, communications, and brand. Here are the […]
The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many companies f%&k up Martech, data integration, and activation. Yes, I said it. Because, let’s be honest, we’ve all been there. Martech promises a lot, yet […]
Beyond the Metrics: Redefining Brand Experience in a Data-Centric World
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Beyond Data Lakes: How to Turn Big Data into Big Brand Value
Austin’s challenges us to rethink how we approach data, focusing less on infrastructure and more on creating meaningful customer connections.
From Concept to Global Brand: Søren H. Dinesen’s Entrepreneurial Journey with Digiseg
I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As someone passionate about exploring the stories behind innovative brands, this discussion felt especially timely. For the Brand Leadership Community’s online magazine, BLC Insights, I aim […]
Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution
The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with cultural transformation, can redefine a business’s trajectory.
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. It’s data that customers provide willingly, such as through surveys, quizzes, and explicit feedback. However, the current landscape indicates that both marketers and analysts are […]
