In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation about conversion rates or analytics implementation, it was a reflection on leadership, learning, and the evolving role of experimentation within modern organisations.
About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights, it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle. The most forward-thinking brands are moving beyond siloed systems and fragmented experiences. They’re investing in […]
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.
