Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine speaker briefing quickly turned into an insightful conversation about the challenges,and victories, of orchestrating Martech across silos, regions, and departments.
