BLC Article Fredric Lundgren - Modelling the Unknown Opengraph

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

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“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]

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BLC Article Built on Connections

Built On Connections: How Supermetrics and Evan Kaeding turn relationships into results

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At Web Analytics Wednesday Copenhagen, Supermetrics’ Evan Kaeding offered more than a sponsor talk. He delivered a blueprint for how careers and companies scale the same way: by building the right connections, between people and between data.

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20250924 WAW-CPH Review Opengraph

Review Web Analytics Wednesday CPH 20250924 WAW CPH

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Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.

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