Humanising Digital: The Role of Video in Tomorrow’s Agency Model
If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.
If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.
About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights—it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle.
At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue that’s been quietly plaguing the Martech world: we’re swimming in tools, but drowning in poor decisions.
The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.

