Findings from the Brand Leadership Community European survey explore how organisations are adopting and scaling AI across analytics teams, balancing technological acceleration with human judgement, operational governance, and trust.
Executive overview More capability. A higher burden of proof. This week’s developments point to a practical challenge for marketing leaders: deciding what counts as evidence when technology changes faster than established measurement practices. European retail media buyers want stronger reporting.
Week 42 – 2026 Reporting window: 7 October – 18 October 2026 The Big Picture: AI Is Changing Marketing’s Operating Model, but Trust and Measurement Remain Critical This week’s developments point to an important transition in marketing leadership: artificial intelligence is moving beyond individual tools and becoming part of how organisations structure teams, manage media […]
A Two-Day Conference Experience Brand Leadership Connect Q3 is a two-day conference experience made up of separate events, masterclasses and specialist sessions, featuring both free and paid formats.
I knew about Simo Ahava long before I really knew Simo. For years, working around the web analytics industry, I would hear people refer to something Simo had written or said. He was one of those people whose name kept coming up in conversations: “Simo says…” or “Have you seen what Simo wrote about this?”
