Orchestration Over Hype: How Martech Delivers Business Value
At Martech Masterminds 2025, Tryg’s transformation story revealed why integration, timing, and internal alignment matter more than tech trends.
From Analytics to Experimentation: How Luiza de Lange Built a Career Bridging Data and Business
In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation about conversion rates or analytics implementation, it was a reflection on leadership, learning, and the evolving role of experimentation within modern organisations.
Review: Web Analytics Wednesday CPH 11 June 2025
Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.
Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine speaker briefing quickly turned into an insightful conversation about the challenges,and victories, of orchestrating Martech across silos, regions, and departments.
Orchestrating Media Strategies: Lessons from Leading E-commerce Minds
If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above all, purpose.
Humanising Digital: The Role of Video in Tomorrow’s Agency Model
If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.
Martech Masterminds Copenhagen – 21 May 2025
About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights—it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle.
From Software Seller to Strategic Advisor: How Martech Vendors Can Stay Relevant
At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue that’s been quietly plaguing the Martech world: we’re swimming in tools, but drowning in poor decisions.
Agency Leadership Forum Copenhagen 2025
The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.
Martech Jam Session Copenhagen – 13 March 2025
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology and business, equipping marketing and technology leaders with the insights they need to transform customer data into business value.
