Analytics Masterminds 002

The Analytics Masterminds Session Following the success of the first Masterminds Session in November 2022, the follow up event was hosted at the SaxoBank headquarters in Copenhagen. The main keynote […]

Watch Now: Marketing Technology Stack

The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on […]

Watch Now: Essentials of Inbound Marketing Webcast

‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers […]

Watch Now: Brand Entrepreneurs Insights Webcast

The most inspirational brands are created by visionaries who see an opportunity to provide a product or service to the market, in a way that no other brands are doing. […]

Conversation with David Meerman Scott: Fanocracy Book

A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its […]

What is Influencer Marketing? Q&A with Mikkel Malesa

Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of […]

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages […]

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to […]

Webcast: The Future of Organisational Transformation

This webcast discusses the future of organisational transformation in the ‘new normal’. It explores what will be fundamentally different in the ways that brands and organisations innovate and transform their […]

Webcast: Future of eCommerce – Introducing Our Advisors

In this first webcast episode of The Future of eCommerce, we introduce our resident eCommerce advisors from the Brand Leadership Community. The advisory group are thought leaders and pioneering practitioners […]