Tag Archive for: SuperweekTV

Why understanding your business model matters more than any metric

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This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.

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Superweektv 2024 - Art of Conversion

The Art of Conversion: Customer Centric Strategies in the Digital Age

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Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly Wortham, and Matt Gershoff, we delved into the nuances of conversion optimization from a brand owner’s perspective.

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