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The Power of 1st Party Data Fueling Brand Growth

September 24, 2024/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Jomar Reyes

The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]

Coming Webinars

August 27, 2020/by Editor Brand Leadership Community

Single Portfolio: Big Slider

December 16, 2011/0 Comments/in CSS, HTML/by Editor Brand Leadership Community

fire/water

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

November 12, 2024/0 Comments/in Brand Analytics, Brand Analytics, Digital Marketing, Future of Marketing, Latest Article/by Jomar Reyes

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]

14 Nov: Martech Masterminds CPH

October 17, 2024/0 Comments/in Upcoming Events/by Jomar Reyes

The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.

16 January: Brand Analytics Jam Session CPH

October 17, 2024/0 Comments/in Brand Analytics, Upcoming Events/by Jomar Reyes

Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).

16 January Brand Analytics Jam Session- CPH

October 17, 2024/by Jomar Reyes

The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation

October 13, 2024/0 Comments/in Jomar, Latest Article, Martech, Martech, Uncategorized/by Jomar Reyes

In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]

How Matthew Brandt is Revolutionizing Data Analytics

September 20, 2024/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editor Brand Leadership Community

Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.