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The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]
The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
eCommerce Masterminds August 29, 2024 – Copenhagen The eCommerce Masterminds Conference explores the theme “Navigating Scalable Growth in Ecommerce”. Industry leaders, innovators, and experts converge to explore strategies for navigating […]
As the Marketing Team Leader at BLC, Sadman ‘Sadi’ infuses his campaigns with a strong ethos of sustainability, drawing from his extensive academic background in Engineering and Development Management, and […]
In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and […]
This webcast discusses the future of organisational transformation in the ‘new normal’. It explores what will be fundamentally different in the ways that brands and organisations innovate and transform their […]
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