The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]
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Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution
/0 Comments/in Latest Article, Martech, Martech/by Editor Brand Leadership CommunityThe article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]
From Analytics to Experimentation: How Luiza de Lange Built a Career Bridging Data and Business
/0 Comments/in Brand Analytics, Brand Experience, CRO, Latest Article/by Jomar ReyesIn the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation […]
Martech Masterminds Copenhagen – 13 November 2025
/0 Comments/in Upcoming Events/by Jomar ReyesAbout the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights, it’s powered by the orchestration of technology […]
Web Analytics Wednesday CPH 24 Sep 2025
/0 Comments/in Upcoming Events/by Jomar ReyesSince 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. […]
Review: Web Analytics Wednesday CPH 11 June 2025
/0 Comments/in Latest Article, Web Analytics Wednesday CPH/by Jomar ReyesReview: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first […]
Brand Analytics Masterminds 12 June 2025
/0 Comments/in Brand Analytics, Brand Analytics/by Jomar ReyesEngage in structured roundtable discussions, hear from our expert panel on brand data strategy, and network over dinner with industry voices including Robert Børlum-Bach (JP/Politiken), Juliana Sawma Hauswirth (IIH Nordic), […]
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