Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, agencies and technology vendors this gathering was a forum for knowledge exchange in an evening with powertalks, unconference and peer to peer knowledge sharing.
A Chat with Eddie May, Head of ‘Community 4 Brand’ Section The power of community is being reinvented for brands that understand the deeper value of building brand relationships with its customers and beyond. People that drive this vision within a brand are not easily found, and when I came across Eddie May as the […]
Analytics Masterminds Analysis to Activation / Empowering Marketing Technology with Data 25 May 2023: Our Brand Analytics Section presented this forum for professionals behind brands who work with data and the latest in marketing technology. From Customer Data Plaforms, Data Strategy and the activation of data for marketing, innovation and product development, this event brings […]
CRO Masterclass: Improving your Experimentation ROI 27 April 2023 This half-day Masterclass is for everyone who is looking for in-depth insights into the power of Experimentation and how to maximize the ROI of it within your organization:
Product Management Masterminds Data Driven Product Management This event was a forum for data-driven product management, bringing together product managers, data scientists, and industry leaders to explore the latest trends and best practices in data-driven product management and development. The event explored how companies use digital analytics to unlock deep insights into customer behavior and […]
The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.
‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.
Anders is an entrepreneurially minded business leader, with experience ranging from starting a new company to portfolio management with Google servicing technology, retail and B2B clients. He is also known for his speaking at events and universities in the areas of data and technology in business.
Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of having expert knowledge or influence from their followers, making these members a channel for brands to influence their product or service.
