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The digital age continues to have an impact on marketing, where trends emerge, evolve, and sometimes vanish in the blink of an eye, staying ahead of the curve is not just an option; it’s a necessity. Performance marketing has hit the marketing world being seen as being in the opposite corner of brand marketing.
Cecilia’s path to digital analytics is marked by her lifelong enthusiasm for creating engaging online content. Her experience in healthcare honed her people skills and gave her insights into human behavior, which she now leverages in her transition to digital analytics. Currently studying to become a Digital Analytics Specialist at IHM Business School in Malmö, […]
Jessica’s transition from healthcare to digital analytics marks a brand new chapter. With a background as a registered nurse, she brings meticulous attention to detail and a problem-solving approach to her role as the team leader for Partner Relations at the Brand Leadership Community.
Be a part of the Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.
In the midst of uncertain times, when markets fluctuate, consumer behavior is unpredictable, and brand loyalty seems to be on shaky ground, it takes a unique perspective to navigate the challenges and opportunities.
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products in the world of marketing & analytics. I spoke to Marta Saratowicz, Head of Product at IH Nordic, Dennis Golubovskyi, Founder of Stape, and Matt […]
Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.
Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing users to discover, shop, and make purchases seamlessly within their favorite social networks.
