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Zero-Party Data: A Cross-Functional Imperative for Modern Brands
/0 Comments/in Brand Analytics, Brand Analytics, Digital Marketing, Future of Marketing, Latest Article/by Jomar ReyesThe Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
14 Nov: Martech Masterminds CPH
/0 Comments/in Upcoming Events/by Jomar ReyesThe Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
16 January: Brand Analytics Jam Session CPH
/0 Comments/in Brand Analytics, Upcoming Events/by Jomar ReyesBrand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation
/0 Comments/in Jomar, Latest Article, Martech, Martech, Uncategorized/by Jomar ReyesIn October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
The Power of 1st Party Data Fueling Brand Growth
/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Jomar ReyesThe panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]
How Matthew Brandt is Revolutionizing Data Analytics
/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editor Brand Leadership CommunityFew individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
Review of Web Analytics Wednesday CPH 25 Sep 2024
/0 Comments/in Events, Latest Article, Past Events, Web Analytics Wednesday CPH/by Jomar ReyesSince 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]
The eCommerce CMO of Tomorrow
/0 Comments/in eCommerce, Future of eCommerce, Latest Article/by Jomar ReyesNo longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
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