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Jon Mowat, a seasoned journalist turned marketing expert, brings a wealth of experience and insight to the evolving landscape of content marketing and brand storytelling. Our conversation shed light on the unique journey that led him from the BBC to the forefront of brand storytelling and video marketing.
The Art and Science of Brand Story Telling The Brand Experience Masterminds event will bring together senior brand, marketing, and creative professionals, including representatives from creative and advertising agencies, to explore the intersection of creativity, technology, and data in crafting compelling brand stories.
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. It’s data that customers provide willingly, such as through surveys, quizzes, and explicit feedback. However, the current landscape indicates that both marketers and analysts are […]
Starting her career at CNBC in Singapore as a translator 15 years ago, before moving into the dynamic world of Communications, Yvette has spent the last five years in Copenhagen with Saxo Bank’s Communications team in Copenhagen where she ran Strategic Communications for global initiatives as well as PR for the APAC region. She brings […]
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products in the world of marketing & analytics. I spoke to Marta Saratowicz, Head of Product at IH Nordic, Dennis Golubovskyi, Founder of Stape, and Matt […]
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In today’s fiercely competitive business landscape, customer-centricity is no longer an option but a necessity for sustainable success. To build a customer-centric business, you must follow a carefully crafted roadmap that spans three critical steps.
