Chris Kubbernus: Brandformance Marketing Unveiled
The digital age continues to have an impact on marketing, where trends emerge, evolve, and sometimes vanish in the blink of an eye, staying ahead of the curve is not […]
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Developing Marketing technology for Brands: Insights from Industry Innovators
/0 Comments/in Brand Analytics, Latest Article, Superweek 2024, Uncategorized/by Jomar ReyesMarketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products […]
TPW S01 E01 Podcast: The Problem With… Performance Marketing
/0 Comments/in Digital Marketing, Future of Marketing, Latest Article, Podcasts, The Problem With.../by Jomar ReyesAbout Performance Marketing For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said […]
Digital Round Table Session: Marketing Technology Stack for eCommerce
/0 Comments/in Uncategorized/by Editor Brand Leadership CommunityChristina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, […]
Watch Now: Marketing Technology Stack
/0 Comments/in eCommerce, Future of eCommerce, Latest Article, News/by Editor Brand Leadership CommunityThe missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on […]
Watch Now: Essentials of Inbound Marketing Webcast
/0 Comments/in Digital Marketing, Latest Article, News, Sections/by Editor Brand Leadership Community‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers […]
What is Influencer Marketing? Q&A with Mikkel Malesa
/in Digital Marketing, Future of Marketing, Influencer Marketing, Latest Article, Social Media/by Editor Brand Leadership CommunityInfluencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of […]
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
/0 Comments/in Brand Analytics, Brand Analytics, Digital Marketing, Future of Marketing, Latest Article/by Jomar ReyesThe Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
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